Adwords Test is a Success

So, after a few days running my Adwords campaign, I've come to the conclusion that there are plenty of people out there looking for new places to buy premium designer jeans. I generated quite a bit of traffic for a minimal monetary investment, and I think that if I had a real site for people to land on, I could have a profitable business. The next step is to see if I can get the jean sellers (stores, online retailers, independent sellers) on board. I will need to show them why it would be profitable for them to list their products on my site. I think that I will offer the first 3 months for free to encourage people to join, and make it dead simple for them to upload their inventory and sell on my site. If I can get enough sellers to join the site, then I can proceed with building the structure of it all, with a database for the inventory, and all of the pages for navigating the site.

Anyways...

I am exhausted. NYE took it out of me. I will try to write something useful tomorrow.

It's now 2010....in 2011 I'm going to get another bike...I think this one:

Testing out Google Adwords

So, I have had an idea for an online business. I've looked at the model that Abe Books uses, which is acting as a hub for sellers of books to connect with buyers. I have a passion for design, and I love good designer jeans, a denimphile if you will. So, my plan is to build a site where denim retailers can list their products, a variety of new, used, rare and vintage jeans. I know there are thousands of people out there like me that search for good premium denim jeans, so I am running a test version of the website right now.
I built a three page placeholder website with Weebly.com and started a Google Adwords campaign that will run for a week to see what kind of click through rate I get to the website. If the numbers look good, then this idea might be worth pursuing further. My test site can be seen here. If I don't get any click through from this adwords campaign, I am going to see if I can refine my keyword terms, and try to get a better response. I'll let you all know how this goes at the end of the week.

I think this online business could be successful for a number of reasons. First, I've focused on an area I have knowledge of and a passion for, fashion design and denim. Also, I'm basing my business model on one I've seen succeed before, and with proper testing and marketing, could work again. Finally, there is only the original start up costs to deal with, as I won't be carrying any inventory.

We'll see how this all goes.

-Will